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GISA
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29 Nguyen Khac Nhu, Ward Cau Ong Lanh, (District 1), Ho Chi Minh City, Vietnam

GISA
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Global Institute for sustainable development and advanced management

scientific publications

Consumers' willingness to pay for an animal welfare food label

The research was conducted by Dr. Matthew Gorton - Research Partner of GISA - Professor at Newcastle University UK, and associates, aiming to explore the impact of animal welfare food labels (RSPCA Assured and Red Tractor), marketing campaigns related to purpose and pricing, on consumers' willingness to pay.
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Da Xanh Pomelo value chain analysis in Ben Tre, Viet Nam

The research was conducted by Dr. Hoang Van Viet in 2013 - Head of the strong research group FARE (Food, Agricultural, and Rural Economics) - Founder of GISA. This research analyzes the current state of value chain operations and the Green Skin grapefruit consumption market.
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