Research is a core and strategic pillar of GISA, playing a leading role in generating new knowledge and transforming it into practical, high-impact solutions. GISA conducts both academic and applied interdisciplinary research to address pressing challenges in economics, business, and society, while contributing to policy development and enhancing the competitiveness of nations and enterprises.
GISA’s research programs, projects, and initiatives focus on six key areas:
With a team of esteemed experts, researchers, and lecturers from both Vietnam and abroad, GISA is committed to producing knowledge with strong academic and practical value, and to developing innovative solutions with far-reaching social impact. Through these efforts, GISA not only contributes to prosperity and sustainable development but also aspires to shape a better future.
GISA focuses on researching and developing advanced solutions to environmental, economic, and social challenges, fostering sustainable progress for enterprises and communities. Our studies help organizations balance economic growth, environmental protection, and social responsibility.
Key topics:
GISA conducts comprehensive research in modern management, governance, and business to help firms enhance managerial capacity, operational efficiency, and adaptability in a rapidly changing environment.
Core topics:
GISA investigates psychological and behavioural factors influencing decision-making, organizational effectiveness, consumer behaviour, and personal development—informing people-management strategies and sustainable social policies.
Main research directions:
GISA develops research to increase agri-food value, optimize agri-food systems, improve rural livelihoods, and safeguard food security amid climate change and food-system transformation.
Highlighted topics:
GISA studies economic instruments and policy models to optimize resource use, reduce environmental impacts, and accelerate the green transition in the economy and society.
Research themes:
GISA examines development strategies in an era of global economic integration, aiming to strengthen national, sectoral, and corporate competitiveness. This research supports policy design, national branding, and export-capacity building.
Key research areas:
GISA’s Psychology Division aims to explore and apply psychological knowledge to improve individual, organizational, and community effectiveness, contributing to holistic and sustainable societal development. GISA emphasizes interdisciplinary research that integrates psychology with education, management, healthcare, technology, and environment to develop feasible models, strategies, and solutions. Key research topics include:
Study how individual traits, work environments, and organizational culture affect employee behavior, motivation, and engagement. Develop adaptive, humane, and effective leadership models suited for multicultural and digital contexts.
Investigate protective and risk factors influencing individual and community mental health, especially during crises (e.g., pandemics, natural disasters, social conflicts). Propose community-based psychological interventions and sustainable mental health environments.
Analyze learning motivation, cognitive and emotional development, and educational capabilities across age groups. Develop personalized learning strategies, 21st-century skill support, and sustainable development education.
Examine psychological factors influencing responsible consumption behavior—from beliefs and risk perceptions to social influence and cultural norms. Recommend communication and behavioral interventions to encourage environmentally friendly and socially just lifestyles.
Study the human-environment relationship in both natural and urban settings. Investigate how the environment affects emotions, behavior, and mental health, and promote environmentally responsible behaviors through communication and education.
Address prejudice, discrimination, gender stereotypes, violence, and social inclusion. GISA develops intervention models and communication strategies to change perceptions and promote inclusivity.
Explore the psychological impacts of technology, social media, and AI on cognition, behavior, and mental well-being. Research strategies for psychological adaptation in digital environments and balance between tech and life.
Investigate psychological drivers of social responsibility, cooperation, altruism, and community actions aligned with the Sustainable Development Goals (SDGs). Design educational and communication programs to enhance global citizenship capacity.
Explore the psychological traits of entrepreneurs, including creativity, resilience, risk tolerance, and adaptability. Propose mental support and sustainable innovation mindset development models for youth and the workforce.
Examine employee motivation, habits, and psychology within organizations. Develop behavioral strategies to improve performance, engagement, and cultivate a healthy corporate culture.
